Agency:	MSDE	Writer:	John Rosson	
Client:		Producer:		
Project:	'Live It'	Director:		
Title:		Art Director:		
Subject:		Medium:		
Job #:		Contact:		
Code #:		Draft:		

VIDEO 		AUDIO	
			
NAT FULL		(nat full)
'Alright if you're excited I want to hear a Heap chant... 	
NAT FULL 		(nat full)
'Heeeep'	
EXT. STADIUMCG - M&T BANK STADIUM         BALTIMORE, MD		(narrator track)
inside ravens stadium...	
JOHNNY UNITAS PLAZA		in the shadow of johnny u ...	
GUYS RUNNING FOOTBALL		the kids heard from 'heeeeep'	
		about health --	
CUT SHOT STUDENT		and habit --	
CUT SHOT STUDENT		and the importance of eating right.	
SOT TODD HEAPCG - TODD HEAP         TIGHT END, BALTIMORE RAVENS		(sot todd heap)
'When you start today it becomes habit, and when you make it a habit you can do it for the rest of your life.'	
CHANT 'LIVE IT'		(nat full)
'Live it...'	
APPLE EATER		(narrator track)
'live it'... with an apple --	
GIRL W/OJ		'love it' if it's o-j...	
CUT SHOT KID		but 'leave it' if your lifestyle lacks exercise.	
NAT FULL FOOTBALL PLAYERS		(nat full)
'C'mon Jyreese...'	
HOLDING VIDEO		(narrator track)
'live it', sponsored by coca-cola and the maryland state department of education, aims it's campaign at the young --	
NANCY DANCING		 and the young at heart.	
SOT NANCYCG - NANCY S. GRASMICK         MD SCHOOLS SUPERINTENDENT		(sot nancy)
'I think many of our health problems are initiated by the fact that people don't exercise anymore. There are too many electronic devices that seem to capture people's attention, television, computers etc., and we're not exercising and we have a high percentage of people who are obese.'	
SOT YVETTECG - YVETTE MINGO         COCA COLA CO., EDUCATION MGR. (COVER BOTTOM W/KIDS JOGGING IN PLACE)		(sot yvette)
'The stepometer is a measuring device that we give all the children in the 'Live It' program. They place it on their waist and it measures movement or the steps that they take. Taking 5,000 steps approximates five miles!'	
NAT FULL		(nat full)
'Step one, two, three ...	
NAT FULL KID		(nat full)
'... four, step five, six, seven eight...'	
SOT ROBYNCG - ROBYN FLIPSE         REGISTERED DIETITIAN		(sot robyn flipse)
'... this is the perfect age to get children to try new foods, to build it into a lifestyle or a pattern of eating that they can carry with them through the teen years.'	
RAVENS MASCOT BACKTIME ORIOLE BIRD		(narrator track)
the ravens and the orioles have lent the program their seal of approval.	
NAT FULL 		(nat full oriole bird)
'... he kisses boy...'	
SOT SCOTT MCGREGOR		(sot scott mcgregor)
'when I was a kid, we were outside playing ball all day long, there was no cable tv, no games, and there was a healthier generation... ' (tight oq)	
MORE KIDS		(narrator track)
so LOOK FOR the 'live it' campaign soon, in schools across maryland.	
		this is msde tv.	
FADE TO BLACK		(fade to black)